Welcome to Mabe Rootz

Celebrating Black Beauty, Cultural Heritage & Holistic Self-Care

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Our Mission

Our mission is to provide diversity across Canada with access to an assortment of hair products, skin care essentials and cosmetics. We aim to make it easier for you to discover, learn and explore hair products, order them online and receive them in Canada at a convenient time and location for you.

Featured Products

Shea Moisture

Curl Enhancing Smoothie

Batana Oil

Hair Growth & Strengthening

Mousse Def

Texture Foam

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What Our Customers Say

"

Mabe Rootz is my go-to for urban beauty. Every product feels like it was handpicked with love and thought. My skin has never looked better, and I love supporting a store that celebrates natural beauty!

- Jasmine A., Toronto, ON

"

I ordered Hair Mabe Rootz looking for a new moisturizer and wound up with a whole new skincare routine. The products are gentle, effective, and smell incredible. This is now my go-to store for all things beauty.

- Leila D., Ottawa, ON

"

Mabe Rootz is a hidden gem. The site is works and elegant, and the product selection is best. I love that they carry brands I can't find anywhere else. It's like discovering beauty with idea.

- Simone G., Scarborough, ON

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About Mabe Rootz

Our Mission

Our mission is to provide diversity across Canada with access to an assortment of hair products, skin care essentials and cosmetics. As well as not forgetting what makes our community different. We aim to make it easier for you to discover, learn and explore hair products, order them online and receive them in Canada at a convenient time and location for you.

We believe that beauty is not about meeting someone else's standard—it's about embracing who you are. From plant-based and clean formulations to ethically sourced ingredients and sustainable packaging, we prioritize the health of your skin, hair, and body. We recognize the rich diversity of black hair types, from tightly coiled and natural to relaxed and textures with care, respect, and expertise. These actions are designed around common concerns and tailored to textures with care, curated guides that consistently we take pride provides both anger with their natural and preferred style.

Meet Our Team

Wenona

Founder & Visionary

Wenona is the heart and driving force behind Mabe Rootz, a brand born from her deep commitment to celebrating black beauty, cultural heritage and holistic self-care. With a background rooted in community advocacy and a passion for natural hair and skin wellness, Wenona created Mabe Rootz to be more than just a product line, it's a platform for empowerment.

Her journey began with a simple but powerful question: What if beauty products reflected the people who use them? From the spark, she built a brand that honors ancestral wisdom, prioritizes clean ingredients, and uplifts underrepresented voices in the beauty industry.

Wenona leads creatively and with purpose. Whether she's formulating new products, her mission remains clear: to make inclusive beauty accessible, affirming and transformative. Under her leadership, Mabe Rootz continues to grow. One that celebrates identity, nurtures community and redefines what it means to care for yourself from the root up.

Sedaya

Strategic Partner & Operations Lead

Sedaya is the strategic backbone and creative force behind Mabe Rootz, working alongside Wenona to bring the brand's vision to life. With a sharp eye for detail and a deep understanding of community needs, Sedaya blends business and cultural insight to help shape a beauty brand that's as inclusive as it is impactful.

From product development to operations, Sedaya ensures that every aspect of Mabe Rootz reflects its core value: authenticity and empowerment. Whether Sedaya's coordinating or refining customer experiences or even amplifying the brand's message, she brings clarity. Together with Wenona, she's redefining what it means to build a beauty brand rooted in heritage, community and care.

Our Values

Authenticity

We honor ancestral wisdom and cultural heritage in every product we create.

Empowerment

We uplift underrepresented voices and celebrate diverse beauty.

Quality

Clean, natural ingredients that prioritize your health and wellbeing.

Community

Building connections and supporting each other on our beauty journeys.

Our Products

Shea Moisture

Coconut & Hibiscus Curl Enhancing Smoothie

Gives you soft, silky and defined curls! This conditioning enhancing smoothie smooths split ends and tames stray flyaways to transition damaged, over-processed hair to gloriously shiny, bouncy curls! This Smoothie is an all-natural leave on styling cream specially formulated for wavy, curly hair.

Batana Oil

For Hair & Scalp

Batana Oil in stimulating hair growth while reducing breakage and hair fall. Suitable for all hair types, it can be used every day for thick, strong, and beautiful hair.

100% Raw, Pure & Natural from Honduras
Volumizing, Thickening & Strengthening
Stimulates hair growth
Reduces breakage and hair fall

Mousse Def Texture Foam

By Doux

The Doux MOUSSE DEF Texture Foam brings that perfect hold without the helmet hair energy. This award-winning foam defines curls, slicks edges, and keeps your style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.

Perfect hold without stiffness
Defines curls and slicks edges
Long-lasting style
No crunch or flakes

Terms and Conditions

Product Use:

All products are intended for external use only.
Results may vary depending on individual hair and skin types.
Customers should review ingredient lists and perform patch tests before full use.

Orders and Payments:

Orders are processed upon payment confirmation.
We accept major credit cards, PayPal, and other secure payment methods.
Prices listed in Canada may be subject to change without notice.

Shipping and Delivery:

Standard shipping times range from 3-7 business days.
Mabe Rootz is not responsible for delays caused by carriers or customs.

Return and Refunds:

Unopened products may be returned within 14 days of delivery.
Refunds are issued to the original payment method once the return is received.
Sale items and digital services are non-refundable.

Note: By using our website and purchasing our products, you agree to these terms and conditions. We reserve the right to update these terms at any time.